Michal (19), a young girl, ultra-orthodox, unmarried, dreams of breaking free from societal norms to become an adman in her father's advertising agency. Despite her responsible nature and comedic flair, she shoulders the burden of running her home for her mother, pregnant for the ninth time, and an absent father engrossed in his ad campaigns.
To pursue her dream, Michal contemplates an arranged marriage, fearing the alternative of raising her own children. She privately arranges a match with Yanki, a Yeshiva student, leading to a ""dating-less"" deal. Meanwhile, she forms a tender connection with Naomi, the daughter of the agency's cleaning lady.
As Michal navigates potential husbands, her relationship with Naomi blossoms. This forbidden love threatens Michal's reputation, job, and family. Amidst the challenges, Michal rises as a brilliant copywriter, facing the clash between her orthodox upbringing and the feminist identity she develops.
Balancing her father and grandfather's perspectives, Michal confronts the patriarchal norms of the ultra-orthodox advertising world. Her journey transforms her into a strong, cunning professional, challenging societal norms.
In the pursuit of her dream, Michal faces a dilemma between traditional marriage and a passionate love story with Naomi. Each choice entails heartbreaking sacrifices. Ultimately, Michal emerges as a heroine who finds herself, makes her own choices, and takes decisions that are entirely her own, even if they come with pain.